Shrus Eternity

Textbook Looms - The Art, The Passion & The Heritage

The third-largest textile exporting country in the world, India, has a rich part in the clothing woven out of loom in history. Prevalent ancient evidence of the exportation of fine clothing to othe...

Looming on the Edge!

Handloom is the only form of weaving that is characteristic of true grit, creativity and patience. It is no surprise, therefore, that the outcome of these artisans and their creations are extensive...

Celebrating Strong Women Across Ages

Saree is one of the fascinating traditional outfit worn by women in India and is probably one of the oldest attire for women in India. Saree is not just another outfit, it's a lifestyle.