Shrus Eternity

The Science Behind the Zari: Why It Changes Color Over Time

A Kanchipuram silk saree is an heirloom, woven with threads of tradition, craftsmanship, and precious metals. But have you ever noticed how the zari—once bright and gleaming—gradually dulls, turnin...

Unraveling the Many Names of India’s Silk Treasure

A saree so grand, it has not one, not two, but multiple names! Kanjivaram, Kanchipuram, Kanchi Pattu, Kanjeevaram—call it what you want, this silk marvel from Tamil Nadu is an undisputed showstoppe...

PONGAL - A Celebration of Harvest, Joy, and Tradition!

Sarees are way more than just outfits—they're vibrant threads of tradition, culture, and personal style! During Pongal, especially in Tamil Nadu, women pick sarees that are as lively and festive a...

Raw Silk Reimagined: Where Heritage Meets Artistry!

Tracing its origin back to the Indus Valley Civilisation, raw silk has always been at the helm of lustrous silk wagon. Although it has many times been compared to the synthetic fibre.

Madhubani: Breathing Life into India’s Timeless Art

Mysore Silk Sarees: A Timeless Legacy of Grace and Elegance

Silk sarees have always held a special place in the hearts (and wardrobes!) of women. And when it comes to timeless elegance, Mysore silk sarees reign supreme. Hailing from the heritage-rich region...

The Art of Gifting – Personalized Gifts

The Art of Gifting – Personalized Gifts Why Handcrafted Divine Articles are Preferred Choice of gifting for maximum people?

It fascinates, elevates, and speaks!

It's not unusual that Indians are saree fanatics, because this 4-9 yard piece of cloth is the bearer of many things for many men and women - a statement in design, a comfortable daily attire, a tho...

Textbook Looms - The Art, The Passion & The Heritage

The third-largest textile exporting country in the world, India, has a rich part in the clothing woven out of loom in history. Prevalent ancient evidence of the exportation of fine clothing to othe...

Looming on the Edge!

Handloom is the only form of weaving that is characteristic of true grit, creativity and patience. It is no surprise, therefore, that the outcome of these artisans and their creations are extensive...