Shrus Eternity

Textbook Looms - The Art, The Passion & The Heritage

The third-largest textile exporting country in the world, India, has a rich part in the clothing woven out of loom in history. Prevalent ancient evidence of the exportation of fine clothing to othe...

Looming on the Edge!

Handloom is the only form of weaving that is characteristic of true grit, creativity and patience. It is no surprise, therefore, that the outcome of these artisans and their creations are extensive...

Celebrating Strong Women Across Ages

Saree is one of the fascinating traditional outfit worn by women in India and is probably one of the oldest attire for women in India. Saree is not just another outfit, it's a lifestyle.

Marghazhi – A month of Worship, literally!

‘Marghazi’ is the tamil calendar month that usually begins from the mid of December and lasts till the mid of Jan ( this year it begins on 16th of December and ends by Jan 13th 2019) is a celebrate...

Revival of the Forgotten

It is a well known fact that our land has sacrificed the majestic tigress “Avni” to the travesty of justice. November 2nd was the black day for the  animal welfare and wildlife conservationists

The Art of Storytelling

Most of us might have a vivid memory of our childhood days sitting on our grandparents lap and listening to the stories of epics on Lord Ram, Krishna, Meera; some of us have even heard stories of C...

The Saree: From Tradition to Global Glamour

Once considered a traditional attire of modesty, the saree is now making a remarkable comeback— gracing both local streets and global runways with its timeless elegance. This six-yard wonder, which...

Hue(s) and Cry

Before anything, the title of this article might intrigue you ( it is supposed to!) and if it does, I will tell you that the hue and cry about colors is what we are going to be dealing in this a...

Serving Justice – #Metoo

If there is one thing that women world over can relate to and talk about – is #Metoo. Spreading like a wild fire, the movement was incepted by Tarana Burke for Black women and girls from lesser pri...

Painting with Light

Its that time of the year, when the distant burst of crackers wakes you up in the morning; you can see bright discount on the flyers accompanying the morning newspaper.